|Gaydon, Warwickshire, England, United Kingdom
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Aston Martin is a luxury automaker from Great Britain, which was established in 1913 and is mostly known for its sports cars. The company has its own Formula One team, which shows all the latest achievements of Aston Martin, constantly winning prizes.
Meaning and History
The first name of Aston Martin company was Bamford & Martin, after the names of its founders, Robert Bamford and Lionel Martin. The brand got its current name in 1914 after Martin raced up Aston Hill in Buckinghamshire. The name of Robert Bamford was removed, without any objections from his side.
The Aston Martin logo was first created in 1921, and for the first seven years, the company used only its wordmark.
The brand’s visual identity has dramatically changed just once, in the very beginning, and after the iconic Aston Martin emblem was designer, the company’s logo was only slightly modified until today.
What is Aston Martin?
Aston Martin is a luxury British manufacturer of sports cars, which was established in 1913. The company’s name comes from Aston-Clinton Hill, where one of the founders, Lionel Martin, won the Singer-10 race.
1921 – 1926
The first emblem of the make Aston Martin appeared in 1921 and represented the intertwined capitals of the company name “А” and “М.”
1927 – 1930
1930 – 1932
A year later, wings were stylized by the fashionable trends of that time.
1932 – 1939
The first version of the iconic Aston Martin badge we all can see today was introduced by the company in 1932. It was a stylized horizontally oriented badge with two wings spread to the sides and decorated by thin glossy lines, making up the feathers. In the top central part of the logo, the rectangular banner with the black background and golden uppercase lettering on it was set.
1939 – 1950
The redesign of 1939 changed the golden shades of the Aston Martin badge to the silver ones, which made the black banner with the inscription more eye-catching. All the other details and elements remained unchanged.
1950 – 1971
In 1947, the name of the new owner David Brown, who brought the new epoch to Aston Martin, was added to the logo. There was the new design of cars, the new Lagonda super engines, the new victories in Le Mans and the new name on the emblem.
1971 – 1972
The thin silver lines all over the glossy and sleek Aston Martin badge were changed to gold ones, and the logo started looking warmer, also gaining a dark-chocolate outline. In the new color palette, the insignia became even more luxurious and sophisticated.
1972 – 1984
1984 – 2003
The contours of the Aston Martin logo were refined again in 1984, and the new version stayed with the company for almost twenty years. The lines became more distinctive, while the shape was also changed — the emblem was extended horizontally but got its height reduced. The inner with the wordmark was enlarged, as well as the size of the letters.
1987 – 2021
In 1987 the company switches to a super minimalistic style with its visual identity. The iconic badge was now drawn in flat black lines over a transparent background, with the black lettering banner turning green. The inscription from the banner was repeated and placed under the winged insignia, in large size, and also in flat black.
2021 – now
The redesign of 2021 simplified the Aston Martin logo even more, by removing the only bright color of the badge, green. Now the name of the company was set in bold black letters on a white rectangle. Another thing that was changed — was the thickness of all the lines in the image. And the logotype under the graphical part was also rewritten in a bolder type.
The modern emblem of the make is somewhat neutral: there are traditional wings and the name Aston Martin. The actual variant of Aston Martin logo is represented by a green rectangle on top of the white wings with the company’s name in capital letters.
Aston Martin logo contains three tints: black, green and white. These colors mean special features of the make, like the style, goodwill, specialness, originality, excellence and eco-friendly type of the company.
Symbol: the latest changes
As you can see from the pictures above, several major adjustments were introduced to the design of the logo over the years. Each era brought its own designer concepts, which were reflected in the emblem. The most recent changes were introduced to the Aston Martin symbol in 2003. They coincided with the launch of the company’s new global headquarters in Gaydon (Warwickshire, England).
The iconic Aston Martin logo has been using the typeface from one family since 1987. Although on the first version of the badge it was Optima Pro Roman, and after the redesign of 2021 the typeface was changed to its Bold version. The elegant lines and slightly flared bars of the letters look fancy and sophisticated.
Emblem in Bondiana
In 1964 the DB5 became James Bond’s car, and the Aston Martin emblem appeared in the ‘Goldfinger’ movie. The relationship lasted through eleven Bond films, or, in other words, for almost half a century. By the way, in the book version James Bond used the DB MARK III car, but the producers of the ‘Goldfinger’ decided to replace it with Aston Martin’s latest model, the DB5.